Program Summary
MARKETING CONCENTRATION - Certificate of Achievement
2024 - 2025
The Marketing Concentration Certificate of Achievement gives students an opportunity to take classes in sales, marketing, and digital commerce. Classes give students insight into creating marketing plans, identifying target markets, and the role of digital commerce within the business environment.
Career Opportunities
The certificate in marketing prepares students for entry-level or advancement within the workforce in marketing, sales, advertising, promotions, and customer service-related fields of employment. It also prepares students for small business development roles as entrepreneurs or as employees of small businesses.
Required Courses (16 units)
Units: 16.0
4.0
ACCT 251
ELEMENTS OF ACCOUNTING FOR BUSINESS INCLUDING AGRICULTURAL BUSINESS
4.0
OR
ACCT 201A
FINANCIAL ACCOUNTING
4.0
BUS 230
INTRODUCTION TO DIGITAL COMMERCE
3.0
BUS 231
SOCIAL MEDIA MARKETING
3.0
BUS 243
MARKETING
3.0
AGB 204
AGRICULTURAL SALES AND COMMUNICATION
3.0
Total: 16.0
Program Outcomes
Prepare a comprehensive marketing plan for a small business.
Assignments, quizzes, exams, essay questions.
Create a social media marketing plan for a small business and measure the effectiveness of the plan.
Assignments, quizzes, exams, essay questions.