Program Summary
DIGITAL COMMERCE CONCENTRATION - Certificate of Achievement
2022 - 2023, 2023 - 2024, 2024 - 2025
The digital commerce certificate provides students with a solid foundation for entry-level internet marketing positions in agencies, businesses, and in doing freelance work. The courses cover strategies such as internet business models, digital commerce transactions, product fulfillment, as well as hands-on experience setting up and marketing a prototype online business. The certificate is also a complement to other areas of study where students create their own content, such as photography, ceramics, music production, podcasts, and other artistic or commercial pursuits.
Students who intend to pursue a Business degree at a four-year institution will need to follow the courses required for the Business Administration transfer degree.
Career Opportunities
Customer service representative, marketing specialist, retention specialist, community builder, brand manager, SEO (search engine optimization) content writer, fulfillment specialist.
Prepares for career opportunities in internet marketing.
This certificate also gives students studying in other areas of the college, such as the arts, the skills to market their own content.
Required Courses (17 units)
Units: 17.0
BUS 230
INTRODUCTION TO DIGITAL COMMERCE
3.0
BUS 231
SOCIAL MEDIA MARKETING
3.0
3.0
BUS 232
DIGITAL COMMERCE: CONTENT AND SERVICES
3.0
OR
BUS 233
DIGITAL COMMERCE: PHYSICAL PRODUCTS
3.0
BUS 234
DIGITAL COMMERCE: ENTREPRENEURSHIP
4.0
4.0
ACCT 251
ELEMENTS OF ACCOUNTING FOR BUSINESS INCLUDING AGRICULTURAL BUSINESS
4.0
OR
ACCT 201A
FINANCIAL ACCOUNTING
4.0
Total: 17.0
Program Outcomes
Describe the major trends in digital commerce today and explore future trends.
Direct Assessment: written/typed homework, graded discussions, term or other papers, quizzes/exams, and performance exams.
Prepare and demonstrate an integrated social media marketing campaign, including personal branding, blogs, videos, email campaigns, affiliate marketing, Search Engine Optimization and Search Engine Marketing.
Direct Assessment: written/typed homework, graded discussions, term or other papers, quizzes/exams, and performance exams.
Create an online community, including affiliate marketing, upsell, cross-sell, and venture partner opportunities; create customer relationships and strategies for retaining those customers for life.
Direct Assessment: written/typed homework, graded discussions, term or other papers, quizzes/exams, and performance exams.
Analyze the target market, competitors' offerings to that target market, and types of products that will create a competitive advantage.
Direct Assessment: written/typed homework, graded discussions, term or other papers, quizzes/exams, and performance exams.
Develop a prototype online business, and conduct testing to debug the prototype site.
Direct Assessment: written/typed homework, graded discussions, term or other papers, quizzes/exams, performance exams and capstone project.